For this project, HighTeam was tasked with producing the most popular annual event of Mercedes-Benz’s Driving Experience platform. We had to develop a unique product experience which would showcase the strong vehicle performance in demanding driving conditions.
We developed a truly unique solution which integrated vehicles from the brand’s entire product range and designed individual driving programs for each. The program offered a series of modular driving drills to put attendee’s skills to the test in the difficult snow and ice conditions. Set in this harsh yet picturesque environment, we also built a professional training center on site to act as a warm and comfortable base for all participants.
