Coca-Cola tasked us with developing an exciting and interactive public display which would draw an audience and educate people on the rich cultural history of Coke.
Hosted in the popular Sanlitun shopping district of downtown Beijing, we arranged a series of interactive public events and art displays. Over four days, our various events and stage performances engaged over 4,000 registered participants with up to 75,000 witnessing the activation and promotional video.
