HighTeam was challenged on this project to develop a press event which would kick-off Coca-Cola’s FIFA campaign in the run-up to the World Cup. Coke would announce its limited-edition can design and unveil the World Cup Trophy.
HighTeam arranged the venue and all logistics, paying special attention to the transportation and security for the FIFA trophy. The event was attended by several key opinion leaders and journalists from print media, TV, and online outlets. In addition, we arranged a live stream online broadcast of the event. In total the event message reached an estimated 28 million people.
