Tencent and the Palace Museum held the Tencent NEXT IDEA & Forbidden City cooperation conference at the digital museum in the Duan Gate of Forbidden City to announce the partnership. They would make in-depth cooperation in terms of creativity, cross-border and talent innovation taking the National Palace Museum “IP” and related traditional cultural story as the link.
As the creative planning & execution side of this conference, the staff of HighTeam marketing and communications agency achieved the real version of collision and fusion between the brand NEXT IDEA and the Imperial Palace with the perspective of young people in the ancient palace-style buildings that with traditional cultural label, and really achieved “reviewing the old and viewing with new perspective” while linking to the theme of conference closely.
